Altruism: Can we truly serve others?
- Sharon Kenny-Blanchard

- Mar 11
- 6 min read
Updated: Mar 17
I was once called the "Bulldozer". I was surprised, maybe even horrifed but to be perfectly honest, at the time, I was also okay, as it confirmed that I had done what was intended. One of my previous roles required deep change, a targeted, directed, and well-orchestrated strategic plan. That's what we ask for from leaders, right? Sadly, I didn't look behind me to see what I had left in my wake.
Having influence, being a "results-driven leader," and the pursuit of power, success often come to mind when we have conversations about what makes a great leader. But what if the true essence of leadership lies in something deeper, in selflessness, empathy, and a genuine desire to serve others? Where beneath the surface lies a deeper, more transformative force, the power of altruism. When leadership embraces selflessness and genuine care for others, it transcends traditional boundaries and creates ripples of positive change. This is where altruistic coaching for leaders steps in, guiding those at the helm to lead with heart and purpose.
The Principled Leadership (PL) framework offers a refreshing perspective that challenges conventional leadership norms. I want to share with you what the journey looks like, exploring the PL model, its core principles, practical applications, and why it might just be the leadership approach we need now, more than ever.
Exploring the Altruistic Leadership Framework
At its heart, Principled Leadership is about putting others first. It’s a leadership style that prioritises the well-being, growth, and success of the individual, the team, and broader organizational community over personal gain. Imagine a leader who listens deeply, acts with compassion and kindness, and makes decisions that benefit the collective rather than just themselves. This framework encourages leaders to cultivate trust, foster collaboration, and create environments where everyone feels valued.
What makes this framework so compelling is that its foundation is steeped in empathy and ethical responsibility. It’s not about being soft or passive; rather, it’s about being strong enough to lead with compassion and integrity. When leaders embrace this mindset, they inspire loyalty and commitment that go beyond transactional relationships.
In practice, this means leaders might spend more time mentoring, actively seeking feedback, or championing causes that uplift their teams. It’s a shift from “me first” to “we first,” and it can transform organisational culture in profound ways.

To truly understand how to become ALTRUISTIC through (PL) involves:
Empathy: The ability to understand and share the feelings of others. This is the cornerstone of an altruistic leader. Leaders who practice empathy can connect on a human level, making their teams feel seen and heard.
Service: Leadership as a form of service means prioritising the needs of others. It’s about asking, “How can I help?” rather than “What’s in it for me?”
Integrity: Consistency between values and actions builds trust. Altruistic leaders act ethically, even when it’s difficult.
Humility: Recognising that leadership is not about ego but about contribution. Truly humble leaders, free of their own ego, are open to learning and admit when they don’t have all the answers.
Vision for the Greater Good: Altruistic leaders think beyond short-term wins. They focus on sustainable success that benefits the wider community.
These principles are not just lofty ideals; they are practical guides for everyday leadership decisions. For example, when faced with a tough choice, an altruistic leader might consider how their decision impacts the team’s morale or the organisation’s reputation rather than just the bottom line.
A brief view of the leadership culture
Understanding where altruistic leadership fits in the broader leadership landscape can be helpful. Here's a quick review of some common leadership styles:
Autocratic Leadership: This style is directive and controlling. Leaders make decisions independently with little input from others. It can be effective in crises but often stifles creativity. Leaders reach their KPI's and exceed their benchmarks but rarely look behind to see what is left in their wake.
Democratic Leadership: Leaders encourage participation and value team input. This style fosters collaboration and innovation but can slow decision-making. I feel it is a cousin to distributed leadership. Without clear communication pathways, it may lead to overall organisational challenges, including reporting line chaos, unclear outcomes and decision-making, and confusion.
Transformational Leadership: Focused on inspiring and motivating followers to achieve extraordinary outcomes. These leaders are visionary and charismatic. While encouraging and empowering, the transformational leader may achieve outcomes, but their intent, integrity, and desired outcome may be questionable. You may ask, "To whose purpose do they serve"?
Servant Leadership: Closely related to altruistic leadership, servant leaders prioritise the needs of their team and help people develop and perform as highly as possible.
While these styles have their place, the altruistic leader, through a principled leadership lens, blends elements of servant and transformational leadership, with a unique emphasis on selflessness and ethical responsibility.
Practical Ways to Embrace Becoming an Altruistic Leader
So, how can you start applying this framework in your own leadership approach? Here are some actionable steps:
Listen Actively: Make it a habit to listen more than you speak. When team members share ideas or concerns, give them your full attention without interrupting. In practicing the art of active listening, close off your own thoughts. Put WE before ME. Think of the other and how I can serve this person in the MOMENT, right now!
Connection: Move away from email and online meetings where and when possible, to include more one-on-one meetings and conversations with your team.
Humanness: You are human with blood pumping through your body, and so are the people around you. Show who you are, challenge yourself to have the courage to step into it, to be vulnerable in those spaces.
Prioritise Well-being: Encourage work-life balance and mental health initiatives. ENACT programs and activities that enable you to proactively care about your team’s holistic well-being. And follow through by evaluating their effectiveness.
Lead by Example: Demonstrate honesty, integrity, and humility in your actions. Admit mistakes openly and actively integrate actions that are examples of this; always show a willingness to learn, with, as we say in contemporary terms, "a growth mindset". Let your growth mindset include "we, not me" in all actions, thoughts, discussions, and conversations.
Empower Others: Delegate meaningful responsibilities and support professional growth. Celebrate others’ successes as much as your own. Set others up for success and do this with honesty and integrity. Invest the time and care it takes to lead someone through an empowerment process. Ensure they are successful because you desire for them to succeed, again, the "WE before ME" mindset.
Create a Culture of Trust: When you authentically enact care into your leadership approach, you build trust. You provide the opportunity to go deeper, so be transparent, be truthful about decisions and invite feedback.
TRUST is the foundation of any altruistic leadership approach. As my friend and colleague would always say, "The truth is the truth is the truth. When you take away the emotion, all that you are left with is the TRUTH"! Embrace the desire to seek the truth in all things, and magic will follow!
By integrating these practices, you create a ripple effect that elevates the entire organisation. People feel motivated not just to meet targets but to contribute meaningfully.

Why Being an Altruistic Leader Matters Today
In today’s fast-paced, often fragmented world, leadership that centres on altruism is more relevant than ever. Organisations face complex challenges that require collaboration, resilience, and ethical decision-making. Leaders who embody the altruistic leadership model inspire trust and foster environments where innovation and compassion coexist.
Moreover, this approach aligns beautifully with the desire to empower leaders to create positive work cultures and a better world. When leadership is principled and altruistic, it transcends mere management and becomes a force for meaningful change.
If you’re wondering whether this model can work in your context, consider this: leadership is not about perfection but about intention. By choosing to lead with empathy and service, you set a powerful example that others will want to follow.
Embracing a New Leadership Path
Leadership is a journey, not a destination. The Principled Leadership framework invites us to reflect on why we lead and how we can make a difference beyond profits and performance metrics. It challenges us to be more human, more connected, and more purposeful.
As you move forward, I encourage you to explore this model with an open heart. Experiment with small changes in your leadership style and observe the impact. Remember, true leadership is about lifting others and creating spaces where everyone can thrive.
Let’s lead not just with our minds but with our hearts. The world needs leaders who serve, inspire, and care deeply. Could this be the leadership path you’ve been searching for?




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